Pringles’ Commercial | Stop Motion Animation (HD)

“Pringles’ Stop Motion Commercial” is a one-and-a-half minute commercial which aims to promote Pringles’ well-known potato chips. The entire commercial was created using stop motion animation techniques, with the incorporation of motion blur to enhance the overall audience’s viewing experiences.

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Good day! I'm Kenneth Cheong Kean Hoe (DMT1904704), a Final Year Bachelor of Engineering in Digital Media Technology (Honours) student from Xiamen University Malaysia. I'm currently conducting my final year research project entitled “Stop Motion Animation: A Study of the Audience's Viewing Experience with the Implementation of Motion Blur and the Absence of Visible Flickering”.

It would be appreciated if you could lend a hand in participating in my survey. Your genuine opinions and input to the following questionnaire are deeply valuable in terms of contributing to the filmmaking and animation industry. Much appreciated and thank you in advance! :)

https://forms.gle/bKtDFVpNsn5svo3y7